Imagine: you are a kitchen appliance maker, you sell innovative machines for cooking, people use them at home.
And you can sit in their kitchen and listen to talking about your products.
Imagine: you sell running shoes, there is a marathon group that uses them.
And you can listen to the entire group before, during, and after the marathon as they wear your shoes.
Imagine: you make cookies, groups buy them and meet to discuss your new flavors.
And you can be a silent “eye in the sky” listening it to them discuss your cookies.
Online poker rooms can do everything listed above, but how?
For years online poker chat boxes have been key attractions to recreational players. The chat box is often the sole reasons for some players to keep returning to playing poker. Not convinced? People have met and married through online poker chat rooms. Just think of how many conversations have happened over online poker chat rooms, returning day after day, so much where couples are saying “I do”!
From the play-money tables to the highest stakes, the chat-box has been the source of socializing during online poker. During these conversations the online poker room and it’s products are being discussed. Players are talking about everything from how the cards are being dealt, to security, to competitors products, to what they feel and think about your brand.
This is GOLD. This is an online marketers dream. Companies pay big money for such feedback. And it’s all right there for online poker rooms, sitting in their text files of the chat rooms.
How do sites find and use the data?
First, I highly recommend listening to: Freakonomics Radio Podcast: How Biased Is Your Media? and reading the ensuing blog post for an actual example on how words become data.
I could write series of blog posts about what online poker rooms should be looking for and how they can use and analyze the data but here is short list of keywords online poker rooms can search for:
Online poker rooms can find conversations about these issues above, it’s all right in the chat logs! The list could go on and on to include phrases and combinations of keywords, the discussion around them, and the ideas of the customers involved in these conversations, etc, etc.
The gold is in the chat box conversations. Just got get it!
Thanks for reading,
Make sure you check out my previous post: Three things operators need to improve games, for more on topics like these.